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Direct Equity 800 (DEQ800)

Cradle Fund

Cradle Fund Sdn Bhd (Cradle), is Malaysia’s early stage start-up influencer, incorporated under the Ministry of Finance Malaysia (MOF) in 2003 with a mandate to fund potential and high-calibre tech start-ups through its Cradle Investment Programme (CIP). Cradle offers both funding and investment assistance. Cradle’s product offerings are not only restricted to monetary aid, but also include commercialisation support, coaching and various other value-added services to cater today’s entrepreneurs’ diversified needs.


DEQ800 is an investment product by Cradle following its investment portfolio expansion effective February 2017. DEQ800 is the abbreviation for Direct Equity 800, a form of equity investment of up to RM 800 000 for local tech start-ups. Focused investment sectors under this initiative include areas within the National Key Economic Areas (NKEA) such as

  • Financial Services
  • Tourism
  • Business Service
  • Electrical & Electronics
  • Wholesale and Retail
  • Education
  • Healthcare
  • Communication Content and Infrastructure
  • Oil, Gas and Energy
  • Agriculture

Cradle will be offering a range of value added support that each of investee company will benefit from. These services are designed to help nurture, develop, and prepare them for the challenges of building a great tech start-up. These value added support includes:

  • An enhanced Coaching & Mentoring Programme
  • Opportunity to be matched with potential investors
  • Match making with Cradle’s partners
  • Internal training programme to support Creation, Innovation & Commercialisation
  • Participation in Business & Networking events under Cradle
  • Media and Public support among many others


Target Group:

Start-ups operating less than five (5) years which are Malaysian incorporated companies


More information:




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